New Delhi. The prevalence of viral videos on the internet often questions the authenticity of the world around us, and one such video going viral on social media claims that the packaged milk we consume, may not be real milk at all. This funny video was shared on Instagram by an account named rajeevdixit222.
In this short reel, we first see an empty bowl, which is then filled with a liquid that looks like plain water. What happens next is truly amazing. A person pours a brown chemical from a bottle into a bowl and proceeds to mix the two substances. The mixture then turns into a milky white liquid. The caption of the video clearly reads: “Buy (milk) directly from the farmer.”
This video quickly caught people’s attention. As of this writing, the video has received over 432,000 likes on Instagram, while it has been viewed over 1 crore times. Users are also commenting widely after watching the video. This video was uploaded on 21st July.
“It’s easy, I have three buffaloes and a cow, so there’s no shortage of milk,” said one user. “It’s a problem for people in the city.” Another user dismissed the concern, saying, “I don’t care, I have twenty cows.” Some commentators have gone further and claimed that the brown chemical in question is nothing more than industrial oil.
One netizen even said, “It’s not milk brother, it’s CNC machine cutting oil.” Echoing this sentiment, another user wrote, “It’s cut oil that’s used in the industry.”
This video is not the first such incident. A few years ago a similar video of a similar incident went viral on YouTube. Later research showed that the white solution was very similar to the substance used in the production of phenyl, a common household disinfectant. Adding an alarming dimension to the debate, a 2019 survey conducted by the Food Safety and Standards Authority of India (FSSAI) revealed startling results.
Out of 6,432 milk samples, 12 were deemed unsafe for human consumption due to adulteration. Additionally, 77 samples were found to exceed the prescribed antibiotic limit. Apart from antibiotics, many samples were found to be contaminated with chemicals like hydrogen peroxide, aflatoxin M1, urea, neutralizers and even detergents.